Why Should Lawyers Consider Starting a Law Blog
If you are a lawyer (solo practitioner or working for a law firm), than you need a law blog. Blogging offers lawyers marketing at its finest. It does matter to lawyers’ business because of representing their law practice in a positive light. Attorney blogs offer you a return to traditional law marketing. One of the most cost-effective and efficient ways of marketing a law practice is with a law blog and yet few lawyers have started their own blog. More specifically, these are the main reasons for a lawyer to consider starting a law blog (weblawg):
1. A law blog is equal to an attorney’s personal brand – it’s your way of getting your opinion out, it brings your unique interpretations of law out to the public. A well-executed law blog positions you as leader and sets you apart as an expert in your legal practice area. It’s the new public relations – it’s a way to let people know what you are thinking about the legal field you specialize in. Moreover, writing a law blog becomes one of the best single ways to build your own legal expertise.
2. A law blog is an informal method of regularly communicating with your clients. Your marketing will be education based – you will be providing helpful legal information to current and prospective clients. Moreover, a law blog offers a more informal approach in which clients get to know your law firm, and learn about your services and achievements. Blogging empowers people to respond – current and prospective clients can leave a comment or trackback to your opinion on various legal matters. Blogging as a marketing tool enables you to hear what’s coming back and make your legal professional services better.
3. Blogging creates a network, because a law blog is about introducing oneself and sharing information. Community can help lawyers solve legal situations – by constantly providing insights and platform for communication, there is a lot of people (other colleagues and legal professionals) who are ready and able to help and contribute.
4. Law blogs are more effective and less expensive than other lawyer advertising. Search Engines love blogs – they are much superior to law firm websites in SE rankings. Having your content available and present when visitors are doing a search is critical for your marketing efforts.
However, lawyers do need to be dedicated and thoughtful in order to become successful bloggers.
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